Regulations

Unilever Discloses Fragrance with SmartLabel

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By: TOM BRANNA

Editor

So, what exactly is in that Dove soap or Seventh Generation hand soap? Unilever announced it is listing product-specific fragrance ingredients down to this level of detail for its entire mass-market portfolio of beauty and personal care products. Consumers in the US can view fragrance ingredients found in more than 1,100 Unilever beauty and personal care products across 15 brands down to 0.01% of the product formula. Unilever’s product-specific fragrance listings are available through ...

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